Target Audience
The demographics from a YouTube video of the song reveals
that my target audience would be people aged between 35 and 54 years living in
the UK – particularly males.
As a band who headed the 2-Tone Ska revival in the late
70s/early 80s, it can be assumed that people part of this subculture would be
particularly attracted to the song and therefore video.
Absolute 80s – a radio station which plays music fitting for
its name – says that its ‘target audience is "reluctant adults" who
want to reconnect with the tunes of their 80s youth’ and so inevitably my
target audience could be described in the same way.
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