My Pitch!

The song I have chosen to use for my music video is The Specials' cover of Monkey Man. The 2 Tone movement which was headed by The Specials promoted racial unity at a time when racial tensions were high in the UK. There were many Specials songs that raised awareness of the issues of racism, rioting and social issues. This one in particular pokes fun at bouncers - or colloquially called 'monkey men'. 

Because of the context surrounding the songs release, I feel I could incorporate many of these cultural factors into my music video. In my pitch I described my early ideas for my music video. These include;
- Having a group of 80s-styled 2-Tone skinheads causing mayhem.
- Locations include; The Ermine estate and Back To Mono record shop in Lincoln, Freeman Street in Grimsby, JJs cafe in Market Rasen.
- The editing would be paced in time to the music.
- The video could be likened to films and TV series such as This Is England.

As a whole, the class generally liked my idea and thought that it had the potential to be a fun yet effective music video. Some concerns they had was on how much I was planning to promote the artists in my video, which made me realise that perhaps some element of performance in my video may be necessary to achieve this.