Thursday, 4 July 2013

More Target Audience Research


Fred Perry Documentary on Subcultures.
This clip reinforces the idea that those who listened to Ska music would have often worn Fred Perry clothing and be a part of a number of subcultures - mods, rudeboys, trojan skinheads, punks, britpop, acid house, etc.



2 Tone Britain Documentary.
This documentary focuses on the idea that Ska music was simply reggae combined with punk which together created a movement headed by The Specials but shortly followed by others who were signed to 2-Tone records including Madness, Selecter and The Beat - all with a unified aim to counteract the extreme right wing group such as the National Front who were creating racial tensions as a result of living in Thatcher's Britain. As a whole, the documentary gives the impression that the target audience for Ska music would include all of the subcultures I have previously mentioned, fans of punk and reggae and left wing political activists.

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