Digipak Research

Things that you may typically find in a Digipak;

- Album title
- Artist name
- Record company logo
- Record company information
- Track listing
- Possibly an image of the artist
- Bar code
- Copyright information
- Album art
- Parental advisory
- Trademarks
- Dedications
- Thanks
- Acknowledgements

 

Brief: Digipak

- A cover for its release as part of a digipak (CD DVD package)
- A magazine advertisement for the digipak (CD DVD package)

Feedback

During lesson, each group previewed their music video to the rest of the class in order to receive feedback from others. After showing the class my own project I got a reception that mentioned the following;

Positive
- Good mise-en-scene
- Makes you feel good
- Has a satisfying conclusion
- Well casted
- Clear statement
- Suitable editing

Improvements
- Adjust colour where necessary

On the whole, my music video proved to be fairly liked by most of the class and I received mostly positive feedback by the majority.

Manipulating the Image

Now that I have placed the clips in the places I want them, I've now turned my focus to adjusting the colour in order to give it a typically British gritty tone - one which you might find in a WARP film. To do this I am going to add a grain effect, slightly reduce the saturation and perhaps add yellow/red undertones to the image to create a dated appearance.

This Is England

 

 Tyrannosaur

The Stone Roses: Made Of Stone

 

Other music videos which have adjusted colour/contrast to create the illusion that the footage is archaic include:

 

 Not Fair by Lily Allen

Tape Song by The Kills

11th Dimension by Julian Casablancas

 

Editing Process

 

To start the editing process I had to begin looking through the hours of footage I had already captured to select the clips which would fit best into my music video.

 

After placing the clips into a sensible order and manipulating them to jump-cut to the beat of the music, I edited the colour and contrast to make the video fitting for the genre of music.

 

Lastly, I rendered the piece in order to watch it in full.